I have been using Google Universal analytics tag with my blog for a while. Google has been pushing the users to move to Google Analytics 4 from the current Universal Analytics for almost a year. Admittedly, I use it in a very basic ways just to monitor the page visits, so didn’t bother much to do the required update. I had been using
google-universal as the provider in the jekyll config.
analytics: provider: "google-universal" google: tracking_id: "UA-908945612-1"
To move to GA-4, I had to
- update the provider to google-gtag
- get the measurement ID from the data stream (as explained here)
analytics: provider: "google-gtag" google: tracking_id: "G-TYVCJUF74I"
Post update, data from the universal analytics tag didn’t seem to be carried over. GA-4 property shows only the data from the new traffic. The home page for GA-4 property does look better than the old one though, with cleaner UI, personalized dashboard and customized insights and recommendations.